This is part 3 in a 3 part series of posts based on work I presented at Designing Interactive Systems (DIS) this year on analyzing concept videos. Read part 1, part 2, or find out more about the project on the project page or download the full paper.
After doing a close reading and analyzing the concept videos for Google Glass (a pair of glasses with a heads up display) and Microsoft HoloLens (a pair of augmented reality goggles), we also looked at media reaction to these videos and these products’ announcements.
After both concept videos were released, media authors used the videos as a starting point to further imagine the future world with Glass and HoloLens, and the implications of living in those worlds. Yet they portrayed the future in two different ways: some discussed the future by critiquing the world depicted in the companies’ concept videos, while others accepted the depicted worlds. We distinguish between these two orientations, terming them speculative and anticipatory.