Glass Enterprise Edition Doesn’t Seem So Creepy

Google Glass has returned — as Glass Enterprise Edition. The company’s website suggests that it can be used in professional settings–such as manufacturing, logistics, and healthcare — for specific work applications, such as accessing training videos, annotated images, handsfree checklists, or sharing your viewpoint with an expert collaborator. This is a very different imagined future with Glass than in the 2012 “One Day” concept video where a dude walks around New York City taking pictures and petting dogs. In fact, the idea of using this type of product in a professional working space, collaborating with experts from your point of view sounds a lot like the original Microsoft HoloLens concept video (mirror).

This is not to say one company followed or copied another (and in fact Hololens’ more augmented-reality-like interface and Glass’ more heads-up-display-like interface will likely be used for different types of applications. It is, however, a great example of how a product’s creepiness is partly related to whether it’s envisioned as a device to be used in constrained contexts or not.  In a great opening line which I think sums this well,  Levi Sumagaysay at Silicon Beat says:

Now Google Glass is productive, not creepy.

As I’ve previously written with Deirdre Mulligan [open access version] about the future worlds imagined by the original video presentations of Glass and HoloLens, Glass’ original portrayal of being always-on (and potentially always recording), invisible to others, taking information from one social context and using it in another, used in public spaces, made it easier to see it as a creepy and privacy-infringing device. (It didn’t help that the first Glass video also only showed the viewpoint of a single imagined user, a 20-something-year-old white man). Its goal seemed to be to capture information about a person’s entire life — from riding the subway to getting coffee with friends, to shopping, to going on dates. And a lot of people reacted negatively to Glass’ initial explorer edition, with Glass bans in some bars and restaurants, campaigns against it, and the rise of the colloquial term “glasshole.” In contrast, HoloLens was depicted as a very visible and very bulky device that can be easily seen, and its use was limited to a few familiar, specific places and contexts — at work or at home, so it’s not portrayed as a device that could record anything at any time. Notably, the HoloLens video also avoided showing the device in public spaces. HoloLens was also presented as a productivity tool to help complete specific tasks in new ways (such as CAD, helping someone complete a task by sharing their point of view, and the ever exciting file sharing), rather than a device that could capture everything about a user’s life. And there were few public displays of concern over privacy. (If you’re interested in more, I have another blog entry with more detail). 

Whether explicit or implicit, the presentation of Glass Enterprise Edition seems to recognize some of the lessons about constraining the use of such an expansive set of capabilities to particular contexts and roles. Using Glass’ sensing, recording, sharing, and display capabilities within the confines of professionals doing manufacturing, healthcare, or other work on the whole helps position the device as something that will not violate people’s privacy in public spaces. (Though it is perhaps still to be seen what types of privacy problems related to Glass will emerge in workplaces, and how those might be addressed through design, use rules, training, an so forth). What is perhaps more broadly interesting is how the same technology can take on different meanings with regards to privacy based on how it’s situated, used, and imagined within particular contexts and assemblages.

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Speculative and Anticipatory Orientations Towards the Future

This is part 3 in a 3 part series of posts based on work I presented at Designing Interactive Systems (DIS) this year on analyzing concept videos. Read part 1, part 2, or find out more about the project on the project page or download the full paper

After doing a close reading and analyzing the concept videos for Google Glass (a pair of glasses with a heads up display) and Microsoft HoloLens (a pair of augmented reality goggles), we also looked at media reaction to these videos and these products’ announcements.

After both concept videos were released, media authors used the videos as a starting point to further imagine the future world with Glass and HoloLens, and the implications of living in those worlds. Yet they portrayed the future in two different ways: some discussed the future by critiquing the world depicted in the companies’ concept videos, while others accepted the depicted worlds. We distinguish between these two orientations, terming them speculative and anticipatory.

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A Closer Look at Google Glass’ & Microsoft HoloLens’ Concept Videos, and Surveillance Concerns

This is part 2 in a 3 part series of posts based on work I presented at Designing Interactive Systems (DIS) this year on analyzing concept videos. Read part 1, part 3, or find out more about the project on the project page or download the full paper

In this post, I walk through our close reading of the Glass and HoloLens concept videos and how they imagine potential futures. I then discuss how this analysis can be used to think about surveillance issues and other values associated with these representations of the future.

Google Glass Concept Video

Google’s concept video “Project Glass: One Day…” was released on April 4, 2012. The video portrays a day in the life of a male Glass user, as he makes his way around New York City. The video follows a single wearer throughout the day in New York City from when he wakes up until sunset. This video is shot entirely in a first person point of view, putting the video viewer in the place of a person wearing Glass.

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Analyzing Concept Videos

This is part 1 in a 3 part series of posts based on work I presented at Designing Interactive Systems (DIS) this year on analyzing concept videos. Read part 2, part 3, or find out more about the project on the project page or download the full paper

So What is a Concept Video?

I am defining concept video as a video created by a company, showing a new novel device or product that is not yet available for public purchase, though it might be in a few years. Concept videos depict what the world might be like if that device or product exists, and how people might interact with it or use it. An early example is Apple’s Knowledge Navigator video, while more contemporary examples include Amazon’s Prime Air video, Google’s Glass video, and Microsoft’s HoloLens video. (I’ll take a closer look at the latter two in a following blog post). Concept videos embed a vision about the social and technical future of computing: how computing will be done, for whom, by what means, and what the norms of that world will be.

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