This is a TED talk by Charles Leadbeater, who discusses open innovation, talking about how the users are producers, as opposed to traditional organizations. The traditional model is of special people and special places (closed) who make content for passive consumers. Now, in a more open organizational form, the consumers also make content. Traditionally, there were limits to consumer interaction, like in newspapers, they could write in a letter or have a comment. But bloggers today don’t want to be journalists necessarily, but be engaged in a conversation. This shows how different actors have different views about the role of who and what participants are, and what their goals are. This has implications about copyright, digital rights. Perhaps Leadbeater has further literature to investigate also.